GETTING THE BEST
VALUE IS NO SECRET
AND A POSITIVE
Costco Auto Program works extremely hard to ensure
Costco members not only receive great pricing but also
have a positive car buying experience.
“Members are used to great value and excellent member
service with Costco. We create that same value and
experience in both pricing and process, and duplicate it at
the dealership,” said Rick Borg, executive vice president of
program operations for Costco Auto Program. The sales
process is supported by savvy secret shoppers, a member
advocacy group and member satisfaction surveys.
To ensure a positive Costco member experience,
Costco Auto Program sends secret shoppers to
dealerships in the program to ensure the quality and
integrity of its dealer network.
Throughout the year, they go through the same car buying
process as Costco members – by going to the website,
setting up an appointment and picking out a car at the